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 Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. Increase your revenue, build brand loyalty, customer satisfaction and more.
- It's Inexpensive - Email marketing is an affordable way to stretch a tight marketing budget - and whose isn't these days? Unlike direct mail, there is virtually no production, materials or postage expense.
- It's Effective - Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your website or storefront.
- It's Immediate -
Email marketing generates an immediate response. Responses occur within 48 hours of e-mail campaign send time.
- It's Targeted - You can easily segment your lists using a variety of criteria or interest groups.
For a powerful, all-in-one email marketing software solution that's so easy to use,
we recommend Email Marketer (formerly SendStudio).
Email Marketer (previously known as SendStudio) is PHP email marketing software created by Interspire that lets you create, send and track an unlimited number of email messages and autoresponders - using only your web browser! Email Marketer combines everything you need to start and manage a successful email newsletter campaign, including list management, bounce handling, fast automated sending, newsletter personalisation, and measuring of campaign results such as open rates, subscription frequency and click throughs.
Email Marketer Benefits
- Runs from your web server so you don't rely on any third parties.
- Email your subscribers using Email Marketer whenever you like from where ever you like using your favorite web browser.
- A single, once-off purchase only. NO "per month" or "per newsletter" fees.
- Send any type of email communication. Newsletters, special offers, follow-up emails, member notices, customer service announcements, affiliate emails, invitations -- anything!
- Improve customer service with personalised communication. Studies have shown that people respond better to emails that actually address them by their first name. With Email Marketer, you can create an unlimited amount of "custom fields". Capture your subscriber's first name, last name, age, date of birth -- anything at all -- when they signup to your mailing list. You can then use these fields in your email to deliver personalised content -- proven to increase reader response rates by as much as 600%!
- Create customer loyalty and build trust with your subscribers. One of the most important steps in the buying process is to establish trust with your website visitors. By starting your own weekly or monthly newsletter, you're establishing your website as a credible source of information, which helps your visitors build up their trust in you.
- Easy to use. Developed with the end user in mind, Email Marketer is simple to use and you can get started building your mailing list or sending emails in minutes.
- Improve sales and increase revenue. Selling a product or service from your website? Why not use Email Marketer to send a series of follow-up autoresponders to your potential customers after they signup for your newsletter? You could send them more information on your products, a "subscribers-only" discount, etc - you are only limited by your imagination and creativity.
- Unlimited number of subscribers and lists. Create hundreds or even thousands of mailing lists and either import your existing subscribers or use Email Marketer to automatically create a subscription form for your web site.
- Complies with email laws. Email Marketer includes powerful permission features, such as double opt-in confirmation and one-click unsubscribe which puts you in control of your email marketing campaign.
Email Marketer Key Features
- The "All-In-One" solution. Email Marketer includes everything you need to run your email marketing campaigns - a list builder, subscription forms, autoresponders, newsletter editor, tracking, reports and more...
- Unlimited autoresponders. Create a series of unlimited text/HTML autoresponders and have Email Marketer send them to your new subscribers automatically. It's like having a 24 hour, 7 day a week marketing team.
- Complete Campaign and Link Tracking Reports. For each email campaign your clients send, you can see exactly how many people opened their email, how many people unsubscribed, which links they clicked, email forwarding statistics and more.
- Automatically confirm your subscribers. Email Marketer can automatically send out confirmation emails to comply with double-optin standards, keeping your subscriber list free of errors and bad email addresses.
- One-to-one personalisation. Create an unlimited amount of "custom fields" that your subscribers can fill out, such as first name, sex, location, etc. You can then use these to personalise your emails - proven to increase reader response rates by as much as 600%!
- Works in all common web browsers. Email Marketer works with all common web browsers, including Internet Explorer, Mozilla and other gecko-based browsers.
- Create emails in text, HTML or "multi-part" (text and HTML) formats. Email Marketer will make sure that your subscriber's email client automatically shows the format that is best suited for their PC.
- Large selection of ready-made, professionally-designed templates available. Easy to use, professionally-designed email templates are available, enabling you to save time when creating your newsletters and email campaigns.
- Send to huge mailing lists. Sending emails with Email Marketer has been tested successfully with over 200,000 subscribers, so no matter how big your list grows, Email Marketer can keep up.
- Automatic link tracking. All links in your newsletter can be tracked for click-thru statistics, which you can then view and download.
- Powerful targeted sending. Use Email Marketer's built-in targeting to send emails only to subscribers who match certain criteria -- for example, only send an email to females over the age of 21 from Sydney.
- Integrated, Automatic Bounce Handling. Email Marketer makes it easy to remove bad email addresses from your clients subscriber lists with its built-in bounce handling engine. Simply setup an email account to accept bounced emails when your client sends a campaign and Email Marketer takes care of the rest.
- Dynamic unsubscribe links. With one click you can easily insert a link to unsubscribe at the bottom of your emails - required by law, in some countries. Email Marketer automatically personalises the unsubscribe link for each subscriber that receives your email.
- Easy to use HTML editor. Create your HTML newsletters using the integrated WYSIWYG (What You See Is What You Get) HTML editor and create rich text, links, lists, etc directly through your web browser.
- Simple, Integrated Campaign Editor. It's easy to use Email Marketer's built-in campaign editor to create visually stunning newsletters, promotional emails and flyers. If you can use Microsoft Word, you can use Email Marketer and one of the integrated templates to create an email campaign in around 20 minutes.
- Runs automatically. Let your visitors subscribe and unsubscribe from your lists automatically. Everything is processed in real-time, so you will never have to waste time manually adding or deleting subscribers from your mailing lists ever again.
- Upload and send attachments. Newsletters, templates and autoresponders all include full support for adding and sending attachments.
- Link Tracking, Open Tracking and Embedded Images. For each email campaign, you can enable/disable link click tracking and email open tracking. You can also embed images as attachments along with each email so recipients aren't prompted to display images by their email client.
- Import subscribers from an existing database. Simply supply the database login details, choose which fields to map and Email Marketer takes care of the importing.
- Customise subscription forms. Choose which custom fields appear on each subscription form that you create.
- Notification via email. Be notified via email when someone joins or leaves a mailing list.
- Filter autoresponder recipients based on custom fields. For example, only send a specific autoresponder to a subscriber that has set their sex to 'female' .
- Send via your mail server. With Email Marketer you can specify your own SMTP server when sending newsletters.
- Completely web-based. No software to download or install on your PC. Everything runs directly from your web browser, meaning that you have 24/7 access to Email Marketer from any computer with a browser and an Internet connection!
... plus hundreds of other features.
Try the demo to see more features (username and password = demo).
For Interspire Email Marketer pricing, click here.
Do you need an email marketing or newsletter template design for your business?
Check out our Email Marketing Template Designs.
Contact us if you would like a branded company newsletter or Email Marketing Template design.
Additional Email Marketing Solutions
Different business owners require or prefer different email marketing solutions. As such, we have included two alternative email marketing solutions below - Constant Contact® and AWeber. Both of these products are easy to use, web-based and template-driven.
Why not take advantage of the free trials on offer to determine
which solution is right for you?
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Constant Contact® makes email marketing easy and affordable!
* Try it free for 60 days with your list of up to 100 email addresses.
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Send as many campaigns
as you like.
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Low monthly fees start at
just $15.
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AWeber is the easy-to-use, web-based marketing solution that helps you grow your business through email marketing and autoresponders.
Unlimited campaigns, lists, follow up messages, broadcast newsletters and message size for a flat monthly fee - for up to 10,000 subscribers in your database. |
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